Messy Middle: From consideration to purchase | by Karsh Kunwar | Mar, 2024

[ad_1] Breaking down Google’s “Messy Middle” for Product Managers Google’s “Messy Middle” research sheds light on the complex decision-making process between considering and making a purchase. This stage is filled with consumer uncertainties and a plethora of choices, challenging traditional marketing models. The study explores how consumers navigate this chaos, emphasizing the importance for product […]

The death of craft

[ad_1] Thriving in an era of scarcity. One of a series of posters I did back in 2004, if you can believe it. Robots, for all of their futuristic aura, are actually totems of the past. Their vision is always backwards facing, and this is especially true for Gen AI. In a dadaist, Max Ernst collage […]

The investment value of Design. Can design be used to drive superior… | by Tom Hollis | Mar, 2024

[ad_1] More recently, there has been a shift in the nature of the operational improvements being made: from cost focused ‘slash and burn’ to revenue focused ‘grow and earn’. This requires a different type of skillset — not one that can bring operational functions in line with benchmark efficiencies, but one that can understand what […]