Can we ever truly humanize crypto? Can we make crypto simple and user-friendly? The short answer: no.

But to understand why, we need to dive into the complexities and limitations of the crypto world.

Let’s explore both what is being done and what is being missed.

The Silicon Valley elite, in their high-tech bubble, play with digital coins and encourage the rest of the world to follow suit. Crypto is the future, they say, and there is some truth to that — blockchain technology has the potential to change the world if applied correctly.

Unfortunately, the current form is highly speculative — almost gambling — and the rest of the world isn’t ready to play these games. They have low wages, tight budgets, mortgages, and even families & kids.

Yet, with effective marketing, budget, and influential gurus, any dream can be sold. Thus, in 2021 the dream of crypto investing, a Web3 future, and NFTs was crafted and marketed (in the land of Mordor where the shadows lie).

And the timing was perfect. COVID: people were bored, sitting in their homes, saving money (no more commuting to the office), and had extra time to learn, explore, and invest.

In 2023 I joined a crypto company called Flooz as a Product Designer. I wasn’t aware of the many problems of crypto, and for me it was just an exciting new technology.

The Flooz team was different from the typical crypto fanatics. They already existed before crypto (as an app for influencers), and transformed into a crypto startup after getting swept up in the crypto wave.

Their new mission was to onboard the next 100 million users onto the blockchain, humanise Web3, NFTs & crypto, and make it accessible to everyone. It was about more than technology; it was about giving equal financial opportunities to everyone, everywhere, through their smartphone.

I was drawn to this ambitious mission in 2023 and joined the Flooz team. I was responsible…