The downward spiral affecting our digital products | by Luis Berumen Castro | Jan, 2024


According to George Carlin, “shit” falls in the category of dirty words. Those magical incantations that the society agreed not to use at all, except for some special occasions, based on context, criteria or percentage of alcohol in the blood.

Suppose the word “shit” offends my dear reader, my apologies. I assure you that the circumstances I am about to describe have become so annoyingly common that you will also agree that the only proper way to describe it is by using improper terms.

Under certain circumstances, profanity provides a relief denied even to prayer. — Mark Twain, American writer.

Quote that did not save Mr. Twain from being banned in 1905 by the Brooklyn Public Library. They decided to take Twain’s The Adventures of Huckleberry Finn and The Adventures of Tom Sawyer out of the children’s department because of their language.

We can stop at the word or mentally entertain intention a bit longer than some sensitivities suggest. Carrying on.

Defining Enshittification

The term “Enshittification” has been around for some time, but its meaning and usage have changed as consumers’ relationships with online platforms have become more strained in recent years.

In 2022, Cory Doctorow brought the term back into the spotlight, describing a gradual process in which digital platforms deteriorate in quality and user experience. This shift represents a departure from value-creation driven by user-centric needs towards profit optimization for stakeholders no matter what.

Google Trends of “Enshittification.” The term is now popular but has been introduced previously (source). I do not know what happened in January 2004, and at this point, I’m too afraid to ask.

We are feeling the squeeze. Many economic factors have dramatically affected the acquisitive power of the average consumer. In Canada, the annual inflation rate in 2019 was 1.8%, and then three years later, we switched the numbers, reaching a peak of 8.1% in June 2022. Despite inflation showing a significant downward trend in recent months, the fear of a…


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