The art and science of data visualization | by Josep Ferrer | Jan, 2024

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Transforming raw data into compelling visual stories.

Image by the author. From numbers to visuals.
Image by the author. From numbers to visuals.

In today’s digital world, awash with vast amounts of big data and complex algorithms, it’s easy to imagine the average individual feeling adrift in a sea of numbers and information.

However, it’s the art of Data Visualization that serves as a lifeline in this scenario. As Alberto Cairo defines in his book The Functional Art:

Data visualization is a collection of methods that use visual representations to explore, make sense of, and communicate quantitative data.

Think of Data Visualization as our compass, guiding us through this numeric ocean, translating vast datasets into meaningful and understandable insights.

So, what really constitutes an effective visualization?

What differentiates a visualization that illuminates from one that only adds to the confusion?

In our journey today, we delve into the core principles of Data Visualization.

This article aims to unravel the mysteries of this crucial skill, uncovering how it illuminates the path through the data-driven landscape we navigate daily.

So let’s try to understand together the theory behind Data Visualization 👇🏻

In the field of data science, one of the most vital yet challenging skills is the art of storytelling through data. And this is precisely the field of Data Visualization. A glance at the dictionary definition gives us a clear starting point:

“The act of representing information as a picture, diagram or chart, or a picture that represents information in this way”

At its core, Data Visualization is about shaping a narrative from a dataset. It transforms data into a form that is not only digestible and visually appealing but also delivers a powerful impact.

While it may not have the same allure as other fields like machine learning, Data…

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