Weekly curated resources for designers — thinkers and makers.

“When Threads launched, growth experts loved their onboarding strategy. “Wow, a one-click sign up!” many said. With one click, your profile is created. With another one, it is launched, already pre-populated.

That’s the starting point of most growth playbooks: less friction means higher conversions. I consider myself a business-minded designer, and I’m guilty of that too.

But it comes with a cost.”

The UX of Threads’ downfall →
By Daniel de Mello