Why Boeing needs Experience Custodians more than ever | by Darren | Mar, 2024

[ad_1] And how we can learn about the customer-centric approach from Zappos. Boeing’s mishaps highlight the necessity of Experience Custodians, stressing the risks of prioritising short-term profits over safety. Zappos’ customer-centric approach inspired the role of custodians, which becomes crucial for an exceptional user experience. The importance of putting customers before shareholders ensures sustainable success. […]

WIA2023 Touring Exhibition at the University Of Hertfordshire extended until 26 April – The AOI

[ad_1] We’re delighted to announce that the World Illustration Awards 2023 Touring Exhibition at the University of Hertfordshire has been extended until 26 April 2024, due to popular demand! We have had wonderful feedback on the exhibition so far, and have seen that has it has inspired students and visitors alike. “So pleased to see […]

How translating user stories into value stories can drive action | by Kai Wong | Mar, 2024

[ad_1] Communicating designs isn’t enough: Translate your design recommendations into value stories Art by midjourney I’ve been seeing an increasing number of designers who don’t realize that design communication is a two-way street. There’s been an increasing focus on soft skills, like design communication, to navigate this turbulent job market. However, this doesn’t just mean […]

This is a story* of how people lost ownership of their data to corporations | by angela madsen | Mar, 2024

[ad_1] Stories are what ground us in our human condition. They frame our world and help us develop a little more understanding. We fear strangers based on Little Red Riding Hood, and Brene Brown reminds us that “it’s a story we tell ourselves” as we’re misapprehending our social interactions. Effective marketing uses story to provide […]

AI needs design consciousness. My thoughts on this matter | by Filipe Nzongo | Mar, 2024

[ad_1] What is Design Consciousness? First of all, let’s understand what consciousness means. If we look at the dictionary definition, according to Merriam-Webster, consciousness means the quality or state of being aware, especially of something within oneself. It also refers to the state or fact of being conscious of an external object, state, or fact. […]

‘Transformed’: an enterprise UX expert’s take on Marty Cagan’s book | by James Soldinger | Mar, 2024

[ad_1] For the past decade, I have primarily worked with enterprise organizations as a consultant and sometimes in-house. Over these years, I have observed several common untruths that these companies propagate among their employees: We practice agile. We practice SAFe. We are product-centric. We put our users first. We are innovating. Let’s debunk these claims: […]

Why UX design principles will forever be relevant | by Andrew Tipp | Mar, 2024

[ad_1] For a long time, digital user experience (UX) has been focused on flat, rectangular, physical screens. Websites and mobile apps have reigned supreme when it comes to designing interfaces and interaction experiences. But the world is changing. Quickly. At the time of writing, we’re seeing the: revolution in artificial intelligence (AI), from OpenAI and […]

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