Use the Pyramid Principle to improve your influence and get design buy-in | by Raquel Piqueras | Nov, 2023


Have you ever struggled to write an email at work that conveys your message clearly and persuasively? Have you ever spent hours crafting a message that you hoped would capture your reader’s attention and get them to act on your request, only to receive a reply that showed they misunderstood or ignored your main point? Have you ever felt frustrated by the endless back-and-forth of email communication that wastes your time and energy?

If you answered yes to any of these questions, you are not alone. Writing effective emails is one of the most important skills in today’s tech world, where communication is key to collaboration, innovation, and success. But it is also one of the most challenging skills to master, especially when you have to deal with complex, technical, or sensitive topics.

That’s why I want to share with you a technique that can help you structure your emails effectively and get your point across clearly and persuasively. It’s called the pyramid principle, and it was developed by Barbara Minto, a former McKinsey consultant and author of The Minto Pyramid Principle: Logic in Writing, Thinking, and Problem Solving.


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