Johan Cruyff’s influence on adaptive role switching in Product Design | by Charlie Rowe | Nov, 2023


What’s the future for the Product Designer role?

Expect more Product Designers flexing into Product Manager and Product Owner roles, utilising their design based tactics.

Helping push design higher up the product table and influencing from a design perspective on how products should be built.

Echoing the words of Pep Guardiola; “I will not change my idea of how to play football. The philosophy is not negotiable.”

Similarly, the philosophy of Total Design should be non-negotiable in creating groundbreaking, user-centric products.

Johan Cruyff’s Total Football philosophy transcends the football pitch, offering valuable insights for product designers seeking to create adaptable and user-centric designs.

By embracing principles such as positional interchangeability, spatial awareness, technical proficiency, and a holistic approach to user experience, product designers can draw inspiration from the Total Football playbook to craft products that stand the test of time in an ever-evolving design landscape.

Channel your inner Cruyff, embrace the Total Design Philosophy, and become the playmakers who can orchestrate beautiful and impactful user experiences by covering more roles within your product team.

The future belongs to those who can seamlessly swap product positions, drive innovation, and smash those customer goals!

“Speed is often confused with insight. When I start running earlier than the others, I appear faster.” — Johan Cruyff


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